Too Late was once encapsulated for the purpose of exhibition at the MOMA design store in NY. The wristwatch sat among the rest of the merchandise, waiting to be discovered. And it was. A young Italian entrepreneur put his cards on the table for this irresistible object. He saw it to be a must-have and collectible item and launched Too Late, a watch company that is growing at light speed, offering a variety of cool bright summer colors to mount on your wrist.
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